Ad Copy Generation Tool

Project Overview

An AI-augmented internal tool designed to generate high-quality ad copy for multiple platforms (Google, Facebook, X) at scale. The tool produces platform-compliant headlines and ad bodies using the context of the landing page, streamlining what was previously a manual and iterative ad creation process. It supports both interactive single-page workflows and bulk multi-page workflows.

Business Challenge

Marketing teams needed to create numerous ads across multiple platforms while adhering to platform-specific rules for length, tone, and other constraints. Manual creation was slow, repetitive, and prone to inconsistent quality. Additionally, teams lacked an efficient way to optimize copy using feedback from ad performance scores.

My Role

As Product Manager, I collaborated with developers and UX designers to define the requirements and workflow for both interactive and bulk versions of the tool. I led stakeholder interviews, validated business requirements, coordinated AI integration, and oversaw delivery from POC to a scalable internal product. I also ensured adoption by marketing teams through training and iterative improvements based on user feedback.

Solution

My team developed a dual-mode tool to meet diverse user needs:

• Interactive Mode (Single Landing Page) – Users can generate multiple AI-suggested headlines and ad bodies, review them in a UI, and request iterative improvements until the output meets their expectations.

• Bulk Mode (Multiple Landing Pages) – Users provide a list of landing pages, and the tool produces outputs in spreadsheet form for batch upload to ad platforms.

• Contextual AI Generation – Leverages landing page content and platform rules to generate compliant, high-performing copy.

• Performance Optimization – Accepts platform ad scores as feedback to refine future copy generation.

• Platform Compliance – Automatically applies rules for text length, tone, and other platform-specific constraints.

Business Impact

• Reduced ad copy creation time from hours per campaign to minutes.

• Supported creation of hundreds of ads in bulk while maintaining quality and compliance.

• Improved ad performance by leveraging AI-optimized copy informed by platform scores.

• Increased adoption across multiple marketing teams, enabling more campaigns to launch faster.

Technical Highlights

• AI generation pipeline integrating page context, platform rules, and ad performance feedback.

• Dual-mode interface: interactive single-page UI and bulk spreadsheet output.

• Automated compliance checks for multiple ad platforms.

• Scalable architecture to accommodate continuous expansion to new platforms and campaigns.