Content/Research Brief Generation Tool

Project Overview

An AI-augmented internal tool that automatically generates team-specific content briefs to guide editors in creating targeted, competitive content. The tool streamlines research, competitor analysis, and brief creation, ensuring that editorial teams can efficiently produce high-quality content optimized for their target keywords.

Business Challenge

Editorial teams needed to produce content that could rank competitively for target keywords. Creating content briefs was a manual, time-intensive process requiring:

• • Searching for the keyword, reviewing top competitor pages,

  • Extracting relevant information, and analyzing their content strategies, and

  • Structuring a brief aligned with team-specific requirements.

This manual workflow was inconsistent, slow, and not scalable across multiple teams or large content campaigns.

My Role

As Product Manager, I led the end-to-end development of the tool, from initial discovery to full deployment. I collaborated with editorial stakeholders to understand team-specific brief requirements, defined technical and AI requirements with the engineering team, and drove the product from proof-of-concept to a bulk-capable, fully automated solution.

Solution

We created a tool that automates the research and brief creation process for both individual and bulk content briefs:

• Keyword Input – Users enter a target keyword phrase.

• Automated Competitor Research – Conducts a Google search for the keyword and retrieves URLs for the top three natural search competitors.

• Content Scraping and Analysis – Scrapes competitor pages, analyzes structure, topics, and key points to inform a competitive content strategy.

• Team-Tailored Brief Generation – Generates content briefs customized to each team’s format, focus, and editorial requirements.

• Bulk Brief Creation – Supports batch generation of briefs for multiple keywords or campaigns in spreadsheet form for efficiency.

Business Impact

• Reduced content brief creation time from hours to minutes per keyword.

• Enabled scalable, consistent content research across multiple editorial teams.

• Improved competitiveness of content by automatically benchmarking against top-performing competitor pages.

• Increased adoption across editorial teams, supporting faster campaign launches and more data-driven content strategies.

Technical Highlights

• Automated pipeline integrating web search, competitor scraping, content analysis, and brief generation.

• AI-driven analysis for topic coverage, structure, and content gaps.

• Customizable output per editorial team’s specific brief format and focus.

• Bulk generation capabilities for high-volume content campaigns.